Copywriting

Remember My Name
Good copywriting is a careful mix of communication and personality.

Your message needs to be clear and concise. It needs to speak directly to your audience and it needs to have an intuitive, logical structure that presents each piece of information just when the reader needs it.

This is the art of good written communication.

But well-written text has another quality that's harder to define. It conveys personality, whether it be the personality of an individual or a brand. Good copy leaves readers feeling like they've had a genuine interaction with the text. It gives them confidence in your brand, and a reason to remember your name.

Some excerpts from Monique's work >

 

 

Editing
Clarify Your Message
Like a shiny window on a shopfront, professional editing adds a polish and clarity to your writing that your audience will notice.

On the other hand, poorly edited writing can undermine the reader's confidence in your authority as a writer. Common mistakes include dense, confusing paragraphs, repetition, and the overuse of jargon and clichés. These problems are often very hard to fix, especially when you'd rather be thinking about the subject matter itself.

Monique is an accredited editor with the Institute of Professional Editors. She will polish your writing without changing the meaning. She will look at the structure and style of your document, making suggestions for changes that can clarify your message, strengthen your key points and, in many cases, shorten the overall length of your piece.

 

 

Proofreading

Remove All Distractions
The last stage in the life-cycle of a piece of text is the final proofread, before it goes to the printer or goes live online. It's a crucial final check to ensure that the text is flawless before it's delivered to its audience.

Monique will ensure that your document is formatted perfectly and that all errors and inconsistencies are removed. Any tiny mistakes that might distract your readers, even for a moment, must be eliminated, so there is nothing to stop them focussing on what you have to say.